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Logo meaning may be unclear, especially for unestablished brands; 6. Mascot Logos. Image Source. Mascot logos typically involve an illustrated character to create a fun, cartoonish, and friendly personification of a brand. Brands that choose to go with a mascot logo usually seek a light-hearted and family-friendly image.
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A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.
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Design tip 2:Opt for readable typography. You can have the most aesthetically-pleasing logo in the world. But, if the viewer can't read your text, it's unlikely to leave a lasting impression! Using readable and web-friendly fonts is crucial for making your logo seem professional and polished.
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Deliverable. Create a mood board to collect all the images, designs, color combinations, photos, illustrations and yes, logos, you felt drawn to, and represent the look and feel you want for your brand identity. If you're feeling crafty, you can create an actual board by cutting and pasting printed images.
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Here are the most important steps to designing a logo: — Understand why you need a logo Define your brand identity Find inspiration for your design Check out the competition Choose your design style Find the right type of logo Pay attention to color Pick the right typography Communicate with your designer Evaluate your logo options
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Design basics Famous design & designers Logo & branding A logo is an image that symbolizes your business. But did you know there are 7 different types of logos? Though they're all a combination of typography and images, each type of logo gives your brand a different feel.